Making Content dynamic with data
Data-driven content is the core of our solution and what makes our system so powerful. Through data, Adificial allows you to create thousands or hundreds of thousands of videos effortlessly and at costs never before possible. So how is all of this done?
Our team has taken great care to simplify the process of configuring your message so you can spend your time building content. We do this in 3 easy steps.
We have access to a large set of popular integrations making it easy for you to work with the systems you are already comfortable with. Just browse to our Connections page, select the tool you want to connect, and hit save. If you need help setting up your connection, we will be happy to assist you.
Once your data is connected, you can configure it in our platform so your naming conventions match and are familiar when you start mapping things to content.
In our content engine called the Ad Studio, use a simple menu to select text, imagery, audio and other content assets on stage and connect it to the data source you would like it to be replaced with. In effect, any element of your design can be dynamic and contextual to each recipient you have in your campaign. In just a few minutes, you can deploy and send thousands of personalized videos
One-click branding
The days of uploading your design assets through a labor and time intensive process are over. Adificial built a proprietary tool that smartly scrapes your URL for fonts, brand colors, videos, images, and business descriptions so you don’t have to. Just enter your web address and hit enter. Once you have your brand identity profile set up, select from any of our professionally designed layouts in the Ad Studio and use the Brand It button to apply your brand. It’s that easy.
Dynamic Text
If you are familiar with the way that most CRM systems make text dynamic with merge tags then you will be comfortable with our Ad Studio out of the gate. Assuming you have your data configured, it will be available to select from in the Ad Studio when you use {{curly brackets}} as you type text. Once you have selected the data point to use, it’ll be replaced with the corresponding value for each and every individual recipient.
Dynamic Video
Similar to dynamic text, video elements can be made to be dynamic. With this capability, it is easy to add video backgrounds that reinforce the written message on screen. If your campaign includes anyone that just booked an ocean view room across a hotel chain that has 500 such properties, with our tool, every recipient will get a video of the ocean view at the location they booked. The beach in Cabo San Lucas is much different from Miami— and your customer knows this. Maximize engagement with content that aligns with each recipient’s interests and show them you understand their needs.