SCENES, CHAPTERS, AND STORIES

The Adificial platform has three primary areas: Scenes, Chapters and Stories. Through this unique architecture, every element of your design can be made to be dynamically driven through data built to match each of your recipients uniquely. 

What is a Scene?

Scenes are the building blocks of your content and are made up of completely customizable layouts of animated text, shapes, images, and video. But unlike static video content, every element in your design, from the headlines to the model in the photo, can be chosen dynamically through data and unique to every recipient that sees it. Together, multiple scenes are combined to make a Chapter.

What is a Chapter?

Just like a chapter in a book, a video chapter built in Adificial is a larger section of content that is part of the overall story— but the similarities stop there. Unlike a printed book that is the same for every reader, or a static video uploaded to social media, the Adificial platform includes dynamic chaptering to match content to each person. The system personalizes the experience based on the data known about them.  

What is a Story?

Dynamic chaptering ensures your messages never get stale. You control the path of your viewer so the message they receive is meaningful. Through our simple-to-use but powerful tool, you can add conditions through drop-down selections, and contextualize items based on purchase history or stage in the customer journey. Use images and backgrounds that represent their location or push promotions based on current weather conditions. With our dynamic data engine, just set up your data connection and conditions and let us do the rest— It’s never been easier to customize messages at scale.