Video Branching & Interactivity
Video has historically been a passive experience. Other than choosing which video to watch and some simple tools like pause, fast forward, and rewind, you simply press play and watch.
Video branching brings interaction to video and lets the viewer choose their path, making the experience a two-way conversation between a brand and their customer or prospect. Through video branching, users can add clickable objects, allow viewers to skip to specific points in the video story, add interactive hot spots, and much more.
Video branching: Clickable objects
With the Adificial Ad Studio, making cool, interactive content is a snap. Our tool takes a unique approach by providing you with the ability to make any element dynamic and clickable. Add a pause at specific points where you want your viewer to make a decision and increase the likelihood of viewer interaction. Clickable objects could be a visual representation of two different products or involve many items to select from. No matter what your design involves, you give them control of their learning journey and allow them to choose which “branch” of the story they want to go down. Engagement has never been so attainable.
Video Branching: Dynamic Chapters
Dynamic chaptering ensures your messages never get stale. With our simple-to-use but powerful tool, you control the path of your viewer so the message they receive is meaningful. Insert conditions into your content based on data you have about your recipients. Whether it’s as simple as their name and birthday, or dynamic charts to represent savings goals, we make it easy for you to show your audience that you are paying attention to them.
Video Branching: Hot Spots (coming soon)
Hot spots add a call-to-action for objects in your video. Think of them as buttons with pizazz!
Hot spots are generally animations attached to a particular object in your video to draw attention to it. The animations highlight the hot spot and make it obvious the item is dynamic. This is different from a clickable object that gives the viewer decision points to choose from. Hot spots have many uses. One use growing in popularity is to redirect viewers to a shopping cart when the hot spot is clicked, transforming video into a true sales tool that invites your consumers to make purchases as they learn about an item they have shown interest in.